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Greystripe is positioning itself to take advantage of the future demand for downloadable handset games.
He is worried that too many low quality mobile games may make the handset games go the way of the old Atari.
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Hewlett-Packard, for example, has recently bet on getting back into the handset game with its purchase of Palm.
At least in the new mobile handset game Shadow Zone, which chronicles life the day after the big one falls.
However, if anyone is going to win in the handset game it's not the folks who port Tux Racer to a microkernel.
The problem here is it takes absolutely huge scope, scale and investment to play successfully at any level in the handset game and, if a company is going to try, as PALM is, to launch a proprietary operating system and build the ecosystem necessary to make that a success, the challenges and the risks associated with these challenges are exponentially higher.
Motorola, now owned by Lenovo, made a very popular range of handsets under the Razr brand in two phases, first a "razor-thin" flip phone and then the Android-based Droid Razr, and you can imagine how potential trademarking issues or just concerns about brand confusion would have kept Razer away from the mobile handset game.
For now, the Super Bowl ad showed that the handset's games controller slides out from beneath the screen.
In the future, he said, some people "will buy a handset for games, where the phone is a feature".
Lastly, there is Google, who recently got into the handset sales game with the Nexus One.
Utilizing the camera on the back of your handset, the game superimposes classic arcade baddies onto the real world.
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