The institute's most common designation, CTA, or Certified Travel Associate, requires at least 12 months of experience and builds sales and planning skills, such as creating travel itineraries, handling customer service requests, building destination knowledge and understanding business ethics.
The launch comes on the heels of last month's debut of person-to-person PayPal payments in Messenger, and the arrival of PayPal's first customer service Messenger bot for handling customer questions and requests for help.
The deeper integration with Messenger's platform, which will also include PayPal's first customer service bot for handling customer questions and requests for help, follows a series of tie-ups between the two companies.
Handling customer day to day requests is one of the most time-consuming aspects of doing business in any industry, but its importance can't be overlooked.
The rules specifically apply to mortgage servicers, who are responsible for collecting monthly payments, handling customer service, loan modifications and other requests, as well as foreclosures.
Many companies use Twitter to handle customer service requests and complaints, for example.
Last week, Google announced Duplex, an artificial intelligence (AI) assistant that can handle customer service requests, such as booking an appointment or providing basic information.
"We have been preparing for this for months, and when the strike took place, we deployed thousands of managers from across the country to be able to handle customer service requests," Mr. Creager said.
Smaller challengers include Ozlance.com, as well as Global Virtual Support, which manages Southeast Asia-based employees to handle customer service requests for small- to medium-sized businesses.
