Until May, she was a vice president and planning director in the San Francisco office of McCann Erickson, the advertising agency, handling brand management and strategic planning.
easyGroup is both well advised on this occasion and very experienced in handling brand licensees under the terms of their respective agreements.
Tylenol, which recalled 264,000 bottles of its Extra Strength Tylenol in 1982 after seven people died from taking capsules tainted with cyanide, has become the corporate blueprint for successfully handling brand blunders.
BBDO New York continues to be the primary Pepsi-Cola North America agency of record, said Dave DeCecco, a spokesman at the division in Purchase, N.Y., handling brands like Pepsi-Cola and Mountain Dew.
I thought he handled Brand really well, and he came across as very realistic.
In 2013 she began Trazendental*, a digital marketing agency that conducted marketing research and handled brand management for major Latin American brands across Mexico, Chile and Colombia.
DDB New York, part of the DDB Worldwide unit of the Omnicom Group, will create campaigns to promote the association's brand and also handle brand strategy and digital ads.
United States Olympic Committee selected Y&R Advertising and VML, part of WPP, to handle brand and digital assignments to support the committee's marketing efforts.
Metz & Associates, Dallas, Pa., a food service company, chose the Atlanta office of Partners & Napier as agency of record to handle brand strategy and communications duties.
Radisson Seven Seas Cruise Line, Fort Lauderdale, Fla., which is part of the Carlson Companies, to Margeotes Fertitta & Partners, New York, which is part of MDC Partners, to handle brand and tactical advertising.
TL Partnership in Dallas, owned by Omnicom, handles sales promotions, and Landor Associates in San Francisco and New York, a unit of Y. & R. Inc. handles brand identity and package design assignments.
