–How do you think you would handle an assignment to take pictures of a war?
Dial Corp., Scottsdale, Ariz., to the Phoenix office of Cramer-Krasselt, to handle an assignment that will include branding, advertising and public relations for the Custom Cleaner, Purex and Zout brands in the company's laundry care group.
* Twin Towers Fund, New York, to the interactive unit of Merkley Newman Harty & Partners, New York, part of the Omnicom Group, to handle an assignment including online brand identity and graphic design.
Correction: September 16, 2000, Saturday An entry in the Addenda listing of the Media Business page on Tuesday about Charles Schwab & Company's selection of Halloran Robertson & Associates in San Jose, Calif., to handle an assignment for its Advisor Source customer consulting service misidentified the agency that had the role previously.
This is evident in a study she references, conducted by psychologist Carol Dweck, in which fifth graders were evaluated on how they handled an assignment that was too difficult for them.
The AT& T Corporation has expanded its relationship with the New York office of FCB Worldwide, part of True North Communications, naming the agency to handle a new assignment for its business services division, with billings estimated at $50 million to $100 million.
PricewaterhouseCoopers, New York, to DiMassimo Brand Advertising, New York, to handle a new assignment for its financial advisory services group.
National Association for the Specialty Food Trade, New York, named Roth Partners, New York, to handle a new assignment, leading a branding initiative.
Tiger beer, brewed by Asia Pacific Breweries, Singapore, named We Are Social, New York, to handle a new assignment, to develop its worldwide social media strategy.
* Charles Schwab & Co., San Francisco, to BBDO New York, part of the BBDO Worldwide unit of the Omnicom Group, to handle a new assignment, the introduction of Portfolio Consultation, a financial evaluation service for investors.
