The creative account of Castrol North America, with spending estimated at $40 million, will be moved to Ogilvy from Hampel/Stefanides, New York, part of the Envoy Communications Group, which had handled that assignment since 1993.
Cliff Freeman & Partners in New York handled that assignment until resigning in August.
Madison Avenue was stunned in 1992 when Edge Creative won the creative oversight of the flagship brand from a mainstream ad agency, McCann-Erickson Worldwide, a unit of the mighty Interpublic Group of Companies that had handled that assignment for almost 40 years.
The ExxonMobil Corporation has consolidated worldwide media buying for fuels and other products by naming Zenith Media to handle that assignment, with billings estimated at $100 million.
* Castrol Worldwide, part of BP, London, consolidated the worldwide creative account for its lubricant brands like Castrol, GTX and Syntec by naming offices of Ogilvy & Mather Worldwide, part of the WPP Group, to handle that assignment.
Separately, the Unilever Bestfoods division of Unilever is consolidating the creative duties for products like soups and side dishes by naming the New York office of DDB Worldwide, part of the Omnicom Group, to handle that assignment.
Spartan Stores, Grand Rapids, Mich., which owns, operates and distributes products to supermarkets, drugstores and convenience stores, consolidated its media planning and buying account, with billings estimated at $23 million, by naming CIA USA, Chicago, part of the CIA Medianetwork unit of the Tempus Group, to handle that assignment.
They signed veteran Nick Rose to handle that assignment against New England in the playoffs.
Finding space in Manhattan for the new retail offensive by Benetton was difficult because of a shortage of vacant space at good locations, said Josh N. Kuriloff and Susan Kurland of Cushman & Wakefield, the brokerage and services company that handled the assignment.
Eisenbud handled the assignment with aplomb, leading Gimelstob, an IMG client, to suggest that he become a tennis agent.
Campbell-Ewald has handled the assignment since 2000.
