The FCB New York office handles tasks for AT&T that include business services and college campaigns.
GKV already handles tasks for Snyder's-Lance brands that include Archway cookies, Cape Cod potato chips and Lance sandwich crackers.
Interpublic is reorganizing a division known as the Allied Communications Group, handling tasks for clients ranging from research to consulting to talent management.
Bernstein-Rein, which is a former creative agency for Wal-Mart Stores, will handle tasks for Family Dollar like creative, media planning and buying, and digital work.
Interpublic, which owns agencies like Draft Worldwide, Initiative Media Worldwide, McCann-Erickson and the Lowe Group, is reorganizing a division known as the Allied Communications Group, handling tasks for clients ranging from research to consulting to talent management.
Barkley, an agency in Kansas City, Mo., is handling tasks for New Era that include a redesign of the Web site; the new version is to be introduced on Sept. 13.
GMC TV, majority owned by InterMedia Partners, is handling tasks for Aspire that include advertising sales; Mr. Johnson is a minority owner in GMC TV and a majority owner in Aspire.
This is the second realignment of agency assignments by I.B.M. in a month, coming after the company consolidated its public relations agency roster, to handle tasks for its $40 million to $60 million account, at offices of three agencies: Magnet Communications, part of Havas; One Blue, a unit of the Omnicom Group; and Text 100 International, part of the OneMonday Group.
Medifast, Owings Mill, Md., which offers weight-loss programs, selected Solve, Minneapolis, to handle tasks like branding, for which there had been no previous agency.
Though this strategy works well for crunching numbers and running spreadsheets, it's much less efficient for handling tasks that manage vast amounts of data, such as vision and language processing.
