Ashley, a chain of furniture stores, had handled branding duties internally and had worked with various agencies on other parts of its account.
DDB New York, part of the DDB Worldwide unit of the Omnicom Group, will create campaigns to promote the association's brand and also handle brand strategy and digital ads.
United States Olympic Committee selected Y&R Advertising and VML, part of WPP, to handle brand and digital assignments to support the committee's marketing efforts.
Metz & Associates, Dallas, Pa., a food service company, chose the Atlanta office of Partners & Napier as agency of record to handle brand strategy and communications duties.
Until May, she was a vice president and planning director in the San Francisco office of McCann Erickson, the advertising agency, handling brand management and strategic planning.
Radisson Seven Seas Cruise Line, Fort Lauderdale, Fla., which is part of the Carlson Companies, to Margeotes Fertitta & Partners, New York, which is part of MDC Partners, to handle brand and tactical advertising.
easyGroup is both well advised on this occasion and very experienced in handling brand licensees under the terms of their respective agreements.
The Coca-Cola Company, Atlanta, to Campbell Mithun, Minneapolis, part of the McCann-Erickson Wofld Group unithef the Interpublic Group of Companies, to handle brand strategy research and development for the Fresca soft drink brand and for new products.
Bacardi USA in Miami said yesterday that it had named Margeotes/ Fertitta & Partners in New York, majority-owned by the Maxxcom unit of the MDC Corporation, to handle brand advertising for Bombay Sapphire gin.
That was demonstrated in March, when a television campaign for Ultimate TV was created not by FCB San Francisco but by Rodgers Townsend in St . Louis which had originally been hired to handle brand identity work, not advertising.
