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United States Olympic Committee selected Y&R Advertising and VML, part of WPP, to handle brand and digital assignments to support the committee's marketing efforts.
Metz & Associates, Dallas, Pa., a food service company, chose the Atlanta office of Partners & Napier as agency of record to handle brand strategy and communications duties.
DDB New York, part of the DDB Worldwide unit of the Omnicom Group, will create campaigns to promote the association's brand and also handle brand strategy and digital ads.
Radisson Seven Seas Cruise Line, Fort Lauderdale, Fla., which is part of the Carlson Companies, to Margeotes Fertitta & Partners, New York, which is part of MDC Partners, to handle brand and tactical advertising.
The Coca-Cola Company, Atlanta, to Campbell Mithun, Minneapolis, part of the McCann-Erickson Wofld Group unithef the Interpublic Group of Companies, to handle brand strategy research and development for the Fresca soft drink brand and for new products.
Bacardi USA in Miami said yesterday that it had named Margeotes/ Fertitta & Partners in New York, majority-owned by the Maxxcom unit of the MDC Corporation, to handle brand advertising for Bombay Sapphire gin.
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Saatchi continues to handle brands like Lycra for DuPont.
They handle brands like Dodge and Mercedes-Benz for a major Ford competitor, DaimlerChrysler.
Kirshenbaum Bond will handle branding assignments, mostly in metropolitan New York, for Cablevision holdings in video, local telephony and Internet services under names like Lightpath and Optimum.
Some likened Amazon's ambitions to a franchise business model, in which a company such as McDonald's might handle branding and marketing but leave day-to-day operations up to local owners.
I thought he handled Brand really well, and he came across as very realistic.
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