Better World Advertising, San Francisco, will handle assignments that are to be determined.
In the liquor market, two companies named agencies to handle assignments.
The Atlanta office of West Wayne continues to handle assignments for BellSouth like yellow pages advertising.
also created a five-person unit called the Catalyst Team to handle assignments across North America.
Foote, Cone will handle assignments meant to encourage Americans to pay taxes and file their returns electronically.
Sensis, Los Angeles, will handle assignments aimed at youth who live in rural communities.
And the Citizen Watch Company of America in Lyndhurst, N.J., named the New York office of Publicis to handle assignments with billings estimated at $12 million to $15 million.
The use of mainstream agencies hiring subcontractors to handle assignments aimed at minority consumers has become an issue.
White Horse and Avenue A take over duties that were handled by Digitas, Boston, which continues to handle assignments like World Wide Web site design.
Spirit Airlines, Fort Lauderdale, Fla., named Eisner Communications, Baltimore, to handle assignments like interactive marketing, media planning consulting and so-called guerrilla marketing tasks.
AARP in Washington, the organization for Americans ages 50 and older, is beginning a review for an agency to handle assignments with spending estimated at $20 million.
