"If you want to relax and feel good, Hallmark's about that".
A grotesque account of vice being rewarded, the book was widely praised (though not in Hollywood) and made him a star author at 27. Vivid, crackling dialogue was his hallmark in about 10 other books and a handful of riveting films.
"When Sparks Fly" is one of many Hallmark movies about rekindled high-school romance, featuring one person who has gone off to seek an education and a fortune and one who has made the nobler choice staying put in a charming American small town.
It reminds us that great art isn't about creating beauty out of misty-eyed Hallmark moments but about discovering and communicating messy truths that spill all over the place, just like the lives of the artists driven to uncover them.
At its best, the film reminds us, Stephen Holden wrote in The New York Times, "that great art isn't about creating beauty out of misty-eyed Hallmark moments but about discovering and communicating messy truths that spill all over the place".
As Stephen Holden said in his review of the film in The Times, "It reminds us that great art isn't about creating beauty out of misty-eyed Hallmark moments but about discovering and communicating messy truths that spill all over the place, just like the lives of the artists driven to uncover them".
ANNALS OF MARKETING about Hallmark greeting-card writers.
Hallmark receives only about 6 cents for each subscriber, according to SNL Kagan; in comparison, Lifetime gets about 30 cents.
No, they are not a bunch of cockeyed optimists, facing motherhood with a sunny, upbeat attitude and writing Hallmark card verse about it.
Blogs, another Web 2.0 hallmark, are all about a single (or at least focused) editorialized voice.
