When instructed to count the number of times the players in white pass the basketball, approximately half the viewers completely miss the gorilla that dances through the circle of players, beats its chest and walks away.
For most weeks this season, I could write an article saying that The Walking Dead had set a new multi-year ratings low, putting up numbers not seen since seasons 1 and 2. The show is drawing half the viewers at its peak in season 5, and this past week was no exception.
Half the viewers thought the standoff with Dave was hilarious, and half deeply sad, but in either case, most figured the laughs or tears were on Phoenix.
Cut with previously unseen clips from the film, the video centres largely on chandeliers and dance routines for the first half, luring the viewer into a sense of sweet, Disney-like romance, before it ramps up the explicit content in the final minute with a quick thrust-based sex scene and a topless shot of Christian Grey.
It seemed, instantly, there was a poll stating that half the viewers found him believable, half did not.
For the last several years it has had about half the viewers it had at the turn of the century.
Cowell, who made his name as an acerbic judge on "American Idol" said the pair were brought in to help lure younger viewers to "X Factor," which last year delivered only about half the viewers enjoyed by "Idol".
In the 1980s, a popular TV program like The Cosby Show might have captured half the viewers in the entire United States; today's most popular shows, like American Idol, are lucky to capture a fourth of the whole audience.
Only one network, CBS has seen children flee in droves; the new all-educational children's lineup for this season, which includes "The New Ghostwriter Mysteries" and "The Weird Al Yankovic Show," has lost more than half the viewers CBS had the season before.
It ended up with fewer than half the viewers of Channel 5's Celebrity Big Brother – and was entirely overshadowed by the controversy around another Channel 4 show which began the day before, fly-on-the wall documentary series Benefits Street".That didn't help Channel 4 being at the eye of a storm of something like Benefits Street," said entertainment PR and branding specialist, Mark Borkowski.
Bounced by its TV network, drawing less than half the viewers it had a decade ago, unable last year even to sell out Boardwalk Hall ("We had a lot of meetings trying to figure out why," the pageant's president, Art McMaster, said ruefully), it's leaving the town that created it in 1921.
