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With their debt service payments cut by more than half, consumers could increase spending immediately.
In the U.S., it is business that is driving wireless adoption, and in Europe, it's about half consumers and half business.
It could be argued that if CD prices were cut in half, consumers might be willing to buy more albums by unknown artists, since the purchase wouldn't be such a large investment.
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It would be better, then, to split the company in half: consumer stuff in that corner, and enterprise in that corner.
That said, the four unicorns with sole founders (ServiceNow, FireEye, RetailMeNot, Tumblr — half enterprise, half consumer) have all had liquidity events and are worth more on average than companies with co-founders.
This has created a new layer — half-consumer, half-entrepreneur — who snap up hot commodities with the sole intention of reselling at a profit.
AT&T is positioning this device as a half-consumer, half-business handset, which makes sense.
"We continue to favor a 'buying the winners' strategy with a focus on companies that are growing revenue and executing well despite a choppy environment, have a solid backlog of new outsourcing and material exposure to second-half consumer seasonality".
"Mintel's consumer research shows that just over half of consumers buy sportswear items for not participating in a sport".
With more than half of consumers doing their holiday shopping online, offline retailers need to give consumers a much stronger reason to visit their stores before Black Friday erodes to extinction.
About half the consumers we surveyed say they will purchase less processed meat or ready meals.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com