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The vibe is more user-friendly for embarrassed guys shopping alone and packs of teenage girls; the lights are brighter, the music is dumber, louder and younger.
While the ladies have been enjoying the services of True Fit since last fall, the "fit personalization software" specialists are rolling out their patented service for guys shopping for jeans at Macys.com.
We get a lot of guys shopping this week – mostly buying gifts for their girlfriends.
But most guys, shopping without guidance or extensive planning, just found a corner, faced away from the crowd, and dropped trou: boxers, boxer briefs, briefs, whatever.
Much of this new stuff is aimed at young single women who want to read novels about guys, shopping and the search for the perfect hair color, such as The Dominant Blonde, by HarperCollins' Avon Books.
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"If you look at some of the big stores out there where a lot of guys shop, their casual shirts have 50 different styles, with six to seven sizes, and those numbers add up in a big way".
Do all these guys shop at the same store?
Girls and crying is just a canon of its own, a subdivision of girl-activity in the same way that I guess guys shop for stuff (apparently?
It really fits into the mentality of 'I want the latest, best thing' — which is what guys are shopping for.
Earl says he has also "got a guy" shopping around for some giraffes — an addition that would require an electric fence, "because I'd hate for them to eat up all my dang trees".
How valuable would that be?" The bigger question: where is this guy shopping for $700 netbooks?
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com