On Sunday afternoon, as winner Justin Rose and co-runner-up Phil Mickelson duked it out, a guy nowhere near the lead made headlines.
Seven years into his tenure as Apple CEO, Tim Cook remains a popular guy, nowhere more so than in an Apple store in New York, where he recently waded through a sea of adoring Apple fans pleading for selfies before he could sit down with VICE News for an interview.
"And the minute we lose our first game, I'll start screaming at these guys, 'You're nowhere near as good as last year's team, they were unbelievable.' I can't get past looking into the next thing".
If he'd had two quick knockouts against credible opponents – rather than guys from nowhere with obviously padded CVs, Mark de Mori in a round last January, and now Arnold Gjergiaj in two rounds – his stock at least would have been in decent shape.
"The guys are nowhere near as experienced or have as much ability but, somewhere down they line, they're going to be good cricketers.
"Some guys are nowhere near where they need to be," Scioscia said.
Your guy is nowhere near them.
They will latch onto the underdog's tale, the guy from nowhere who made it big, built his career the way he moved that house, by hand, brick by brick.
"I was shocked," he says, "because a guy from nowhere made an incredible thing, becoming the world champion, a thing he never dreamed because it was so far from his reality".
Perry, a nice fat guy from nowhere with greying hair and a swing uglier than sin, was trying to do what only his tough-love dad thought him capable of.
