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But not so Japan, Russia, and Canada (whatever happened to the "good guy" image of Canada??).
The Canes carry this "nice guy" image even onto the field.
Whether he can adjust his handsome, tough guy image to fit the part remains to be seen.
But an analysis of the incoming freshman class of the 113th Congress belies the Little Guy image.
Vice-President Joseph Estrada, who wants to become president and revels in a tough guy image, is likely to relish the Spratlys issue.
The airline industry is keen to ditch its "bad guy" image over climate change and several airlines are implementing what they call "green flights".
Walker, the son of a minister, came from modest circumstances and cultivated a regular guy image, with jokes about his $1 sweater from discount retailer Kohl's.
In 1992, Sinclair explained to Woodward that Major had to drop his nice guy image to take on a resurgent Kinnock.
It's easy, people say 'sportspeople with a good guy image' – it's not an image with him, he's actually one of the nicest guys you'll ever meet.
His campaign notes in a news release that each ad in the series "will open with Brown inside the cab of his truck, made famous in the 2010 special election as a symbol of his 'regular guy' image".
"Those," she said, "are things I thought I would never be saying in my teaching career…" But they really were there: the beefy men with earpieces, ruining the tough guy image by smiling sweetly and chatting politely to the girls.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com