He wears thick glasses and fine suits whose pockets are stuffed with nicotine gum packages that rattle as he walks.
Wrigley and Cadbury have been battling for consumer attention with products like Wrigley's Orbit, a gum packaged in convenient tabs.
Searching for that same magical combination, the long-conservative Wrigley company, under a new chief executive, has introduced Orbit, an intensely flavored pellet gum packaged in a credit-card-size plastic case designed to appeal to young adults.
This paper studies the influence of two design variables of chewing gum packaging, those of colour and format, on consumer expectations of specific product attributes and willingness to buy.
One of these was generic and modern, at least by 50s standards, offering fruit gums, packaged chocolate and Wrigley's chewing gum.
Wrigley has been pushing new brands into the American market, like Eclipse, its first pellet gum; Everest, packaged in a tin box like Altoids; and Extra Polar Ice, a powerfully flavored chewing gum.
Cigarette packs and purses were thoroughly examined, and at least one man had to remove the sticks of chewing gum from their package.
That would be me, stuffing a package of gum in my mouth before going home after a basement party in 1967.
Take the gum out of its package.
From now on, here's what we'll do: When you get to the checkout counter, I'll let you choose a package of gum IF you can behave yourself until then.
