Ukip sensed a chance at victory among the disaffected Labour voters in the seat, which in various guises has been Labour for the past 50 years, ever since housing estates were built to relocate thousands of poor residents from central Manchester back in the early 1960s.
His long partnership with Bird included The Long Johns, in which one interviewed the other in a series of guises as appalling establishment figures, all called George Parr – using the formula to lambaste targets including bankers, armchair generals in the Iraq war and faithless Tory MP husbands.
Like many Wetherspoon establishments, the building that houses The Moon Under Water has seen many guises: "This place has been a bar, a hairdresser, a restaurant".
The Downing Street policy unit was originally established under Harold Wilson in 1974 and it has gone through a number of guises according to the whims of successive prime ministers.
The Chinese government ordered a stop to new construction in 2004, but the number of clubs has tripled since then in other guises, lumped in with acceptable projects such as protected nature reserves.
This is Black Shuck, who appears all over East Anglia in various guises.
Self-help books come in many guises.
They have had some success, three times winning the mayoralty of Bogotá in different guises and gaining 22% of the vote in the 2006 presidential election.
The most dangerous outfits, such as Lashkar-e-Toiba (the Army of the Pure), have been banned, only to reappear under new guises.
"Disappointment may come in a variety of different guises," said an official.
But decline stopped short of disaster, because Leeds never depended on a single industry, as Sheffield did on steel or Bradford on cloth.In this section The new-look BBC Overreact in haste, repent at leisure Streets paved with brass Estimating her bequest What a carve-up A mite unfair Sick of waiting ReprintsFading industries have re-emerged in new guises.
