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A software analytics engine uses those models to attribute each variable's effect accurately, to optimize the marketing mix, and to guide spending allocation.
The first step is to define "merit" by adopting criteria — like enhancing economic competitiveness, reducing our dependence on foreign oil and cutting greenhouse gas emissions — that will guide spending decisions.
So a cross-functional team came up with rules to guide spending: Any proposal had to remove obstacles to growth, minimize up-front costs, provide immediate benefits, and reuse existing resources.
The 20 March plan, the panel's advice to the House committee that produces a budget resolution to guide spending decisions, would add money to the Environmental Protection Agency's science budget and make small cuts from research at the Department of Energy.
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By unobtrusively observing visitors' behavior in the exhibition, Study 1 demonstrated that users of the digital guide spent about 60% more time in the exhibition and also scrutinized individual exhibits more extensively.
Mr. Chute, who looks like a 19th-century hunting guide, spends most of his time drawing and making sculptures in an unfinished, uninsulated building he calls the security office.
On another campus, a student guide spent 25 of our 30 minutes talking about the campus alarm system and response times, then finished with, "It's pretty safe here, though".
Then the prospective guides spend another 12 weeks working with About.com editors to flesh out their sites.
No one drowned — quick-thinking white-water rafting guides spent 24 straight hours plucking residents off roofs — but the town was in ruins.
With the help of guides, spend the day climbing trees up high up into the canopies, before spending the night sleeping in specialised tree hammocks.
We walked to the coastal flats and then, after a week of shadows and rustles and a creeping suspicion that my Briton-baiting guides spent their nocturnal hours with a rubber bear foot on a stick, there they were.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com