"I want people to feel like guests, not clients," Mr. Magny explained.
For most guests and clients front of house is the face of the business.
"We think all of our guests and clients should be treated respectfully, in a professional way".
Above all, they wanted to create space and comfort for the many guests and clients the family hosts.
In addition to the attentive service accorded Ritz-Carlton guests, STARS clients are monitored by a designated "guardian angel" at each property for even more personalized attention.
With more cycling pathways in the works, more bike-sharing stations set to open and additional businesses offering guests or clients bikes to borrow, Buenos Aires is set to become more bike-friendly than ever.
Some of the money is also spent on the entertainment of guests and clients.
As he moved through the garage area surrounded by the guests, sponsors and clients of other racing teams, a man with a videocamera reached out and screamed, "I almost touched God".
"We don't advertise ourselves on the floor because it could be confusing to the guests of our clients," said Frederic Z. Sondik, a senior vice president of the Rockefeller Group.
And for a fashion brand, the biggest, loudest way to do that is to have a show that is live-streamed around the world, employs a few thousand local workers for two weeks, and entertains approximately 500 guests, including 300 clients from about 25 countries, about half of whom the house brought over (the rest were either local residents, or flew in on their own planes).
Mix all three together and you get a place where out-of-towners can feel comfortable enough to spend a quiet evening alone or where guests can entertain clients or friends.
