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"For me, it's about exceeding guest expectations," he explains.
This reluctance is due to perceived high guest expectations of comfort levels and amenity access among these properties.
In closing, I must emphasize that reputation is a subjective assessment of whether a hotel has fulfilled guest expectations.
"It was not enough to be meeting guest expectations -- everybody was doing that," he said of the competition.
"The dining journey has radically changed, as have guest expectations of what makes a great dining experience," the report says.
This approach leaves room for error, and also prevents hotels from understanding how they are failing guest expectations.
Drastic shifts in guest expectations are encouraging hoteliers to seek cost-saving measures to balance out adding newly desired features.
"We will watch the staffing levels really closely and make sure that we're continuing to deliver on the guest expectations," Block says.
Often smaller establishments have the agility needed to adapt quickly, to keep on top of evolving value systems, and changing guest expectations.
"With Burbank emerging as a first-rate travel destination and with tourism on the upswing, our goal is to have the downtown Burbank Holiday Inn exceed guest expectations," she said.
That's Sonu: eager to embrace ideas that aren't just fanciful but intelligently in line with guests' expectation of the unexpected.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com