Another favorite guest activity, with Prada, Bulgari, Ferragamo and Gucci so close at hand, is shopping, and Mr. Wirth has helped make that somewhat easier.
As the company's second-largest market, the study in Paris shows similar guest activity to San Francisco.
Horseback riding through the Smoky Mountain foothills is another popular guest activity, but Blackberry has really built its reputation on the quality of its culinary experience.
"It was a bit chaotic," said Delwin Rochester, director of guest activities for the resort.
It found that they wanted games and music, and "to feel like adults," said Amanda Felts, vice president of guest activities and resort programming.
The new hotel will donate $10 a booking, as well as some of the proceeds from certain guest activities — including a 90-minute underwater coral reef tour ($55 a person) — to the cause.
Set on 4.6 beachfront acres just next door to the Palms, this luxury boutique resort features unique guest activities like a seminar at the Sandcastle University, taught by the Guinness world-record holder in sandcastle building.
Aboveground, you'll find everything from good, if pricey, restaurants (Chinese, Japanese and Western) to a cigar bar, boutique and guest activities like traditional paper cutting and calligraphy demonstrations.
"During this project, we created and conducted surveys, documented trends in guest activities through observation and the production of heat maps, created renderings and produced a final presentation containing the results of our research and our recommendations," he said.
In addition to classes in natural horsemanship, Home Ranch's guest activities include trail rides, cattle-herding, hiking and fly-fishing.
The rate also includes guest activities such as kayaking and golfing, morning coffee and juice delivered bedside, an afternoon tea with freshly baked cookies, evening hors d'ouvres such as fish kebabs, and white chocolate fudge at turndown.
