Using the example of Coca-Cola, he said: "Coke has guarded the integrity of its brand.
Sometimes disputes are settled by ad hoc committees or by the Policy and Planning department, whose job it is to guard the integrity of the BBC brand.
The producers may guard the "integrity" of the contest, but they know that the staged battle is just as important as who comes out on top.
With underlying concerns the dispute could cause social unrest, both candidates have called for Indonesians to guard the integrity of the vote to avoid any fraud during the official vote counting.
Ǫlkofra þáttr (the term þáttr is often used for a short story) and Bandamanna saga ("The Confederates' Saga") satirize chieftains who fail in their duty to guard the integrity of the law and try to turn other people's mistakes into profit for themselves.
Jan Erickson-Pearson, a Lutheran pastor in suburban Denver, who previously worked as the national staff member assigned to clerical sexual abuse issues, said the church's efforts to prevent the problem were guided by a desire "to guard the integrity of the ministry and make sure that the church is a safe place".
Guardian-reading atheists and secularists may not think they have much to learn from the theologically uptight who guard the integrity of their religious traditions, but it would at least be a shame if the flow of ideas was blocked in the other direction too.
So while, say, fiercely guarding the integrity of wilderness areas may be one route to safeguarding, saving the earth may also be achieved through the kind of artisanship and its associated gathering of natural materials that is characteristic of the traditional cabinetmaker.
Are ideas like race-blind admissions, the right of a state to guard the integrity of its elections, and advancement on merit really that dangerous?
Voter participation was a robust 75% and civic participation was at an all-time high, with hundreds of thousands of volunteers monitoring polling stations to guard the integrity of the vote.
