He wanted folks who were selling him an idea to guarantee why their ideas would work.
Banks say "we know how to manage our stuff, there are no government guarantees, so why are you bothered?" says Rakesh Mohan, a former deputy governor of the RBI.
Other service businesses, from auto mechanics to shipping companies, offer guarantees, so why wouldn't SEO firms?
If it is a guaranteed right why are you ashamed that others know?
They can be noisy and distracting or depressingly quiet, and frictions with co-workers are guaranteed - so why do so many of us continue to work in open-plan offices?
Neither Fannie nor Freddie has been adept at setting an appropriate price for their guarantees — that's why they're choking on more than $100 billion in losses.
Customers might still be tempted to switch by price cuts structured in this way.That may be too clever by half, but there are other reasons why guarantees might be harmless, or even welcome.
If you've ever traveled in places like Southeast Asia, or found Airbnb's quality to be lacking, then you'll understand why guarantees around clean sheets, towels, reliable internet and breakfast are important.
There are no guarantees, which is why traditional wedding vows cover all the bases, good and bad, though there isn't bride alive who pays attention to worse, poorer or sicker on her wedding day.
(Title sponsors are obligated to buy ad space for PGA Tour events, and this guaranteed advertising explains why networks televise so much golf).
