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Vendor allowances essentially consist of money forwarded to retailers by manufacturers and other suppliers of consumer products, with the understanding that the retailers will guarantee advertising or other benefits, like prime display space, in return.
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(Title sponsors are obligated to buy ad space for PGA Tour events, and this guaranteed advertising explains why networks televise so much golf).
Today's news is that they can double the guaranteed advertising payments to European companies if you give them exclusivity Still 50c per thousand.
Talent like Loren Feldman at 1938 Media and National Banana came on board and began using Podtech's Flash player in exchange for guaranteed advertising revenue.
In return, DuMont would get $5 million in cash, guaranteed advertising time for DuMont sets and a secure future for its staff.
It seems that the service providers that are more successful in attracting advertising revenue will be those that can guarantee advertisers the right audience.
Television networks traditionally guarantee advertisers that they will deliver a certain number of viewers in specific demographic groups and provide free advertising if viewership falls short of the guarantees.
Their backers acknowledge that ticket sales are far from guaranteed, that advertising campaigns will be more expensive than in other cities on the tours, and that the Broadway branding does not assure them anything once they leave New York.
Crafting the most effective advertisements to capitalise on these strengths is of course the major challenge, and one that guarantees that advertising will remain more of an art than a science.
Pemsel urged other brands to blacklist the Google-owned companies until "guarantees that advertising placed on YouTube will not sit next to extremist content in the future" can be provided.
The agreement provides the Univision label with guarantees for advertising time on the Univision and Telefutura television networks — a crucial outlet for exposing artists to Latin music fans, according to a person briefed on the negotiations who requested anonymity because the terms are confidential.
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