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But Disney Baby, begun about a year ago, is now a growth priority.
Or nationality, he might have added, having made the successful integration of international players a growth priority almost 20 years ago.
The Chinese government has identified film as a growth priority, and there is a race by exhibitors, Huayi among them, to build more theaters.
The deal offers a window into China's evolving attitude toward the film business, which government leaders have identified in recent years as a growth priority.
The group is "happy" with its current 50-50 split between emerging and developed markets, but the growth priority is continental Europe.
Hollywood has been trying to get more films into the Chinese market for decades, but efforts have picked up in recent years in large part because China has identified cinema as a growth priority.
Similar(53)
Sales and growth: priorities that drive top-line improvements.
Restructure your organization to focus on the expanded number of growth priorities.
Those executives who might lead product clusters, geographic slivers, or special initiatives can focus the organization on important growth priorities while inspiring and motivating relatively small teams.
A spokeswoman said: "By combining BG's portfolio and skills set with Shell's capabilities we can deliver a step change in the growth priorities for both of our companies.
It added: "By combining BG's portfolio and skills set with Shell's capabilities, we can deliver a step change in the growth priorities for both of our companies.
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