"The barn was ideal for us at the time and cost a fraction of what we pay now for roughly the same space, but the location eventually hampered our growth, affecting morale and limiting our capacity to hire the right people and win new business," he says.
In any other country, this might signal panic on the streets, but France believes it is battling bigger economic problems: spiralling public debt, stagnant growth, low business morale and high unemployment.
And, like much of Europe, Italy has suffered through austerity policies that have not only hindered growth but dampened national morale.
But given sluggish growth, copious regulations and wretched morale, American lenders face a war of attrition rather than the prospect of swift victories.There is one financial institution in America, however, that has found a way to make money in classic, risk-be-damned fashion.
"We need a Clark Clifford [the Washington lawyer who followed McNamara at the Defense Department] to come in and take some commonsense measures to deal with issues like the rate of bank growth and quality and the morale of the staff," says a bank manager.
They also are seeing commercial improvements in supply-chain production processes, customer retention, sustainability, capital growth, cash reserves and employee morale.
The fall in murders and kidnaps restored morale, investment and economic growth.
Mr Sarkozy has had to deal with a global recession, which has crushed growth and battered the country's morale.
Morales also denounced systemic dependency on economic growth and overconsumption as being inherently harmful to the earth, and he advocated for the economic practices of indigenous peoples.
Despite these concentrated efforts, we've seen some bumps in the road and some blows to morale along the way that go along with rapid growth.
