The phrase "growing preference for" is correct and can be used in written English.
You can use it when you want to talk about an increasing preference for something, either expressed or implied. For example, "Recent survey results indicate a growing preference for plant-based diets among American consumers."
Consider seating: Families have shown a growing preference for S.U.V.'s with three rows of seats.
What's more, there was a growing preference for dogs with wider, shorter heads.
The growth in rental highlights consumers growing preference for experience over ownership.
Its failure indicated the public's growing preference for the younger playwright.
He never seemed to take to heart the voters' growing preference for a broadly bipolar parliament.
There cannot be any other explanation for that decline than the audience's growing preference for the internet.
As the century closed, the growing preference of the crown for appointment of Spaniards contributed to Creole resentment of royal policy.
Nonetheless, effective minimally invasive alternatives to hysterectomy exist to accommodate the growing preference of many women for uterine preservation.
The danger of the middle class abandoning state services: There is concern about the growing preference of the middle class for private options for accessing to education or health.
As confusing and wondrous as they are, there is general moaning over the growing preference of price-conscious French consumers for pasteurized, industrial cheeses picked up in the supermarket.
Another is better technology and a growing preference among investors for mimicking indices rather than picking individual winners.Last year LSEG bought a majority stake in LCH.Clearnet, a clearing house which handles trades for a number of exchanges.
