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"Say you publish an investment newsletter," Ms. Ericson said, "and want to grow your subscriber base and revenue but don't want to hire a copy editor, designer, assistant marketing director and so forth.
How do you grow your subscriber base?
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With your subscriber base growing so rapidly, analysts give you high marks, and you can sell shares at inflated prices.
Quip also plans to use the funding to expand its headcount and grow its subscriber base.
The firm was impressed with the company's ability to grow its subscriber base in the tough economy and has set a price target of $1.50 per share.
Kilgore joined Netflix in 2000 and has helped the company grow its subscriber base from fewer than 100,000 to more than 13 million subscribers.
Rhapsody, under the RealNetworks/MTV umbrella, has struggled to grow its subscriber base and stay ahead of the mobile app curve.
"This natural alignment between MoviePass and Moviefone will help us grow our subscriber base significantly and expand our marketing and advertising platform for our studio and brand partners," said MoviePass CEO Mitch Lowe in the acquisition release.
Pittman was one of the first presidents of AOL, since 1996, helping it grow its subscriber base through its dial-up boom years.
Netflix's adaptation of the novel is another sign of the streaming giant's push to grow its subscriber base among India's 1.3 billion people.
Last week, the company said it expects to grow its DSL subscriber base to about 960,000 to 970,000 by year-end.
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CEO of Professional Science Editing for Scientists @ prosciediting.com