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Emerging technology markets such as Africa, Southeast Asia, and the Middle East are set to be major growth markets for tech firms of all stripes in the next five years, and expanding access to the Internet will only grow the base of folks who can contribute to the next global tech boom.
Kersting's plan is to grow the base of users in San Francisco and move to other big cities from there.
The app is still quite small at this point with 5,000 monthly actives, but Frachtman said that once they figure out the lifetime value of a typical Perk user, they can use performance marketing techniques to grow the base.
The whole idea is not to smother the fire with thick, compressing logs at this point, but to grow the base of the fire for the roasting and eventual burning of larger logs.
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Ovechkin's highlight-reel performances drew in more casual fans and grew the base of ardent ones.
"We are focused on growing the base of donors that we can count on in the primary," the aide said.
Chess is excellent for boosting children's cognitive development and academic skills, but growing the base also means finding more top-level talent.
Twitter has done an excellent job at monetizing its user base, in other words, but has had a harder time growing the base itself.
As this Businessweek story highlighted, the Indian online businesses are facing challenges in growing the base of people who actually transact online.
"We intend to invest significantly to further grow the talent base and capabilities already established by the Cruise team".
Book 5. How to grow the customer base.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com