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Overall, the BPC construct and measure offer useful tools and managerial implications for firms to effectively manage brand portfolios to retain and grow customer base.
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Thanks to a rapidly growing customer base, the Littleton, Colo.-based company's shares moved up last week up by 13%, to $34.
The challenge for the founders was ensuring they could provide a growing customer base with high-quality custom Catchboxes with a very short lead time.
But according to Thureau a big part of her growing customer base is couples.
We are simply serving our growing customer base there in a more efficient, less costly manner".
American Latinos who prefer to use Spanish are a rapidly growing customer base.
This was a love-in between the designer and her growing customer base.
With powerful patrons in Tammany Hall and a growing customer base, nightclubs flourished in spite of the efforts of civic-minded reformers and federal Prohibition enforcement.
From 2004 to 2009, high-level drug dealers were targeted in robberies to fuel the Hobos' growing customer base, according to the 2013 indictment.
YHA's newest project in London, the $1.5 million renovation of the St. Pancras hostel, hopes to attract yet another growing customer base — the family.
Lacking funds to buy his first batch of 35,000 bottles and 1,200 reusable milk buckets, Cunningham turned to his growing customer base for help.
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