Brands can compare different stores individually, groups of stores, or even their own stores against the competition.
We bought up single stores and opened our own for quite a while, and took on groups of stores when the opportunity was too good to pass up.
We have presented our key results according to specific types of food outlets within the larger groups of stores or restaurants, to assist in future efforts that may be tailored to specific outlets.
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It could create different retail experiences, like different brands: one group of stores for value and one for affluent areas.
A group of stores sued last month in Superior Court in San Juan to block the purchase, saying it would give Wal-Mart almost 40percentt of the local market share.
"It's focused — it's one group of stores, it's one vision, and you build the business together," he said.
The schemes are in operation at more than a dozen well-known chains, such as Boots, Tesco, Asda, Primark, Argos, TK Maxx, Poundland and the Arcadia group of stores run by billionaire Sir Philip Green, which includes Top Shop and Burton.
"Southold was very interesting because it started with a group of stores, an old-fashioned house with a porch and then a church; that was Americana, like a New England town," he said, likening the resulting panorama to a Norman Rockwell painting.
Instead of identifying a population of test subjects with the same characteristics and then randomly dividing it into two groups, managers sometimes make the mistake of selecting a test group (say, a group of stores in a chain) and then assuming that everything else (the remainder of the stores) should be the control group.
A "cluster" is a group of stores representing a set of communities that are very similar to one another in terms of their competitive situations and their customers' needs and behavior but very different from the communities (and stores) found in other clusters.
