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Many clans, tribes, fan clubs, start-ups and other groupings remain well below this limit, as do most blog networks.The LiveJournal groups of readers are typical of the new-media era in another way.
We tested the idea with numerous groups of readers, both loyal and casual.
A few are starting to build their own online groups of readers.
Many advertisers, she said, are more interested in reaching specific groups of readers than in reaching the largest possible circulation.
On the other hand, it also creates small, tight groups of readers that could make ideal target audiences for advertisers.
Popular news sites will not only address groups of readers with "personalized" advertising but also seek to earn commissions for turning readers into customers for other merchants.
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It is well known that women are the largest group of readers and buyers of books.
But there is no group of readers more qualified for the job.
The first group of readers are interested in news-related literature.
And so the heavily-promoted novels will increasingly become aimed squarely at the most likely group of readers: women.
Humanists were working with something variable and contingent: the way a text produced meaning for a given group of readers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com