Some are mere exhortations ("Employers should ensure that their managers, at all levels, are regularly and continually trained on diversity and flexibility issues"), and some are comical ("The Department for Culture, Media and Sport should set up two high-level groups, of advertisers and key players in television drama, to encourage non-stereotypical portrayals of women and men at work").
In short, our advertising policy has far greater ramifications than for any group of advertisers.
The advertorial is the latest and loudest overture by the newspaper's business executives to repair relations with an important group of advertisers.
The talks show how intently the biggest Web companies are setting their sights on the smallest neighborhood businesses, where they see a large and untapped group of advertisers.
The Journal has added subscribers to become the largest newspaper in the United States by circulation and has reached a new group of advertisers outside the narrow confines of business.
The daily, which serves Long Island and New York City, and its sister paper, the Spanish-language Hoy, were sued in February by a group of advertisers that accused the newspapers of falsely reporting their circulations.
From that meeting emerged the group of advertisers called the Family Friendly Programming Forum, whose improvement plan for television included a script development fund for "family" shows -- without defining what "family" was.
Early tests by several companies indicate there is a group of advertisers, including mortgage brokers, who are willing to pay $8 to $15 for each call from a Web searcher, roughly 10 times more than they will pay for a Web site click.
At that time, another group of advertisers -- including the owners of several bars and restaurants -- filed a suit that suggested Newsday had exaggerated its circulation in the mid- to late-1990's by several means, including dumping papers that were later recorded as sold.
To analyze why dot-com advertisements are so wild, whether they work and where they go from here, a group of advertisers -- some old hands, some new faces -- and dot-com clients, including one, Michael Zapolin, who appeared in his own Super Bowl ad, assembled recently in New York, watched one another's commercials and exchanged views.
He recently leveled this warning to a group of advertisers: "Folks, this is a tidal wave.
