In social psychology, however, the concept of normative social influence describes the tendency to conform to group norms in order to be accepted by it [24].
Peer group norms could also make it "difficult for them to judge their partner's behaviour as being abusive".
But as they grow older, tolerance of difference may weaken because teenagers often want to stick more closely to peer group norms.
The origins of these socially important predispositions have been sought in the study of parental attitudes, group norms, social influence and propaganda, and in various aspects of personality.
Gossip enforces group norms and strengthens social bonds.
Hogg and Turner (1987) called the process through which individuals come to conform to such group norms referent informational influence.
Experimental studies of primate responses to violations of their interests (or of group norms) have uncovered mixed results.
To explain this problem, we quote from [29], '..crowds act in terms of group norms but these group norms are a function of the individual leaders.' Moreover, there is no definite answer yet.
Further, as importance increases for the individual, social impact theory suggests a greater influence to conform to group norms [25].
Most people are willing to change their attitudes and/or behavior to fit these group norms and fit in with the community.
The remaining two studies applied Jacobs and Campbell's (1961) paradigm wherein group norms are induced and transmitted across generations of a laboratory microculture.
