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In the U.S., we provide a complete initial package with a two- to three-spot campaign and the first 150 Gross Ratings Points (GRPs) of media which provides good impact all for a low, flat rate that's about one-third of what high-cost agencies charge.
The additional time to develop potential series would benefit advertisers, said Steven J. Farella, president and chief executive at the TargetCast TCM agency, because "this business isn't about G.R.P.'s anymore," a reference to buying commercial time based on gross ratings points, once a mainstay of media schedules.
The majority of advertisers surveyed, 42 percent, said they wanted to measure their online campaigns using the same tools they use for offline campaigns, like sales generated and gross ratings points, while adding more measurement tools specific to digital campaigns, including "likes" and click-throughs.
When an advertiser runs a TV campaign, channels only share the gross ratings point.
And that thing about online video being comparable to TV? It's got some advertisers thinking that they should start measuring online streams in the same way they measure TV, with these things called gross ratings points, or GRP for short.
More specifically, in the metrics of television advertising, Hutchins estimates that the anti-Gingrich spots add up to roughly 5,900 gross ratings points in Des Moines and 7,900 gross ratings points in Cedar/Rapids Waterloo.
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Bombarded by entertainment news, viewers today are increasingly hip to Hollywood's ways, and box-office grosses, Nielsen ratings and even the "Friends" contract renegotiation are water-cooler topics.
METHODOLOGY: Forbes analyzed box office receipts, album sales, tour grosses, TV ratings and other metrics to hone the list; earnings figures are best estimates for the full year 2006, based on information from industry experts.
routinely get R ratings, including the gross-out comedies beloved of teenagers throughout the land.
The magazine looked at solo rappers who released music between 2009 and the first half of 2011 by analyzing their album sales, rankings on the R&B/hip-hop and rap charts, YouTube views, social media, concert grosses, industry awards and critics' ratings, and the data accumulated named Eminem the king of the time period.
These have used clinician-ratings or very gross, global measures of cognition that may be insensitive to more subtle forms of cognitive dysfunction.
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CEO of Professional Science Editing for Scientists @ prosciediting.com