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Gross profit margin (sometimes just called "gross margin") is different that gross profit.
Gross profit margin is the ratio of your gross profit to your total revenue.
The company's gross profit margin rose 1.2 percent from the year-earlier quarter, to 48.1 percent.
The company also raised its forecast for its gross profit margin, an important performance measurement.
Higher costs for ingredients reduced Kraft's gross profit margin to 35.6 percent from 36.9 percent.
The company said its gross profit margin rose to 41.7 percent, from 39.9 percent a year earlier.
In 2001, for instance, WorldCom reported a gross profit margin of 62percentt while Qwest reported 64percentt.
The company's gross profit margin increased to 7.5percentt, from 6.7percentt.
Apple said its gross profit margin last quarter was 34.7percentt, unchanged from a year ago.
The company's gross profit margin increased 3.5 percentage points, to 48.5percentt.
The company's goal is to achieve a gross profit margin of 4.5percentt by 2003.
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