gross advertising

USAGE SUMMARY

The phrase "gross advertising" is correct and usable in written English.
It can be used in contexts related to marketing or finance, typically referring to the total amount spent on advertising before any deductions or adjustments. Example: "The company's gross advertising expenditures increased significantly this quarter, reflecting their commitment to expanding market reach."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

5 human-written examples

After the first year the parent company takes a 5percentt royalty of gross advertising revenues.

The New York Times - Food

The company is guaranteed $13.5 million in compensation this year, and the city will receive 60percentt of gross advertising revenues above $35 million.

The New York Times

In the end, the two side compromised, agreeing to impose a new 6percenttaxax on gross advertising revenue rather than increase fees across the board.

The New York Times

Mr. Kravitz said the lawsuit, filed in the United States District Court in the Northern District of California, was in retaliation for his claim to 15 percent of the site's gross advertising revenue because of his position as a vested partner, as well as back pay related to his position as a video reviewer and blogger for the site.

The New York Times - Tech

InMobi usually keeps 40% of gross advertising revenue, and 60% goes to the developer.

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

55 human-written examples

"America Sells," seven minutes long, intersperses shots of gross American advertising in Berlin with footage of an open-air performance there (at a celebration of national reunification in 1990) by an "inspirational" American singing troupe of talent-free, frighteningly perky kids.

The New Yorker

KaufDa has a gross media advertising volume of €8 million in 2010 and generates more than 25% of revenue on mobile devices such as iPhone and iPad already.

TechCrunch

Wi-Fi Salon, a small company started by an Upper East Side entrepreneur, Marshall W. Brown, won the three-year contract in October 2004, agreeing to make quarterly payments of $7,500 — totaling $90,000 over three years — or 10percentt of gross receipts from advertising and other sources, whichever is greater.

The New York Times

Long John Silver's is in line with its peers: Its royalty is 5% of gross receipts, with advertising also set at 5% of gross receipts.

Forbes

We obtained data on adult-targeted antismoking advertising gross rating points from AC Nielsen for all cable and network television in each DMA.

BMJ Open

Many fund managers, she says, advertise gross returns, which reflect profits generated by their investments, not the net amounts passed on to investors.

Forbes

Expert writing Tips

Best practice

When discussing financial performance or revenue sharing agreements, use "gross advertising" to clearly indicate the revenue amount before any deductions for expenses or commissions.

Common error

Avoid using "gross advertising" interchangeably with net advertising revenue. Gross revenue refers to the total revenue before deductions, while net revenue is what remains after expenses. Be specific to ensure clarity.

Linguistic Context

The phrase "gross advertising" functions as a noun phrase, typically used as an adjective to modify revenue, expenditure, or profit. Ludwig indicates that it describes the total amount related to advertising before any deductions.

Expression frequency: Rare

Frequent in

News & Media

60%

Science

40%

Formal & Business

0%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "gross advertising" is a noun phrase used to denote the total revenue or expenditure related to advertising before any deductions. Ludwig AI shows that it's grammatically correct but relatively rare. Primarily found in news and media contexts, it serves to provide a clear, quantifiable metric in financial discussions. When using this term, ensure it is not confused with net advertising, which represents the final amount after deductions. Consider using alternative phrases like "total advertising revenue" or "overall advertising expenditure" for variety or emphasis.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

total advertising revenue

Focuses on the financial aspect of advertising returns before any deductions.

overall advertising expenditure

Emphasizes the spending aspect with a comprehensive scope.

aggregate advertising spend

Highlights the combined amount allocated to advertising activities.

total advertising outlay

Stresses the investment made in advertising efforts.

complete advertising costs

Highlights all the expenses related to advertising.

entire advertising budget

Refers to the full financial plan for advertising activities.

full advertising investment

Stresses the financial commitment to advertising initiatives.

combined advertising expenses

Focuses on the aggregation of all costs associated with advertising.

global advertising investment

Points out a similar financial effort, at global level.

comprehensive advertising expenses

Points out the completeness of financial effort on advertising.

FAQs

What does "gross advertising" refer to?

"Gross advertising" refers to the total revenue generated from advertising before any deductions are made, such as for traffic acquisition costs or commissions.

How does "gross advertising" differ from net advertising?

"Gross advertising" represents the total advertising revenue, whereas net advertising is the revenue after expenses. Understanding this difference is crucial for accurate financial reporting.

In what contexts is the term "gross advertising" typically used?

The term "gross advertising" is typically used in business and financial contexts when discussing revenue sharing agreements, royalty payments, or overall financial performance related to advertising activities. Using "total advertising revenue" can be a suitable alternative.

Are there alternatives to the term "gross advertising"?

Yes, alternatives such as "overall advertising expenditure" or "aggregate advertising spend" can be used depending on the specific aspect you want to emphasize.