Grey New York is part of the Grey unit of the Grey Group, owned by WPP.
Grey Canada is part of the Grey unit of the Grey Group, owned by WPP.
Grey New York is part of the Grey unit of the Grey Group, a division of WPP.
Patrick Scissons joined Grey Canada, Toronto, part of the Grey unit of the Grey Group, as chief creative officer.
The 30-second spot, in the third quarter, is being created by Grey New York, part of the Grey unit of the Grey Group, a WPP agency.
Mr. Tilford had been an executive creative director at Grey New York, part of the Grey unit of the Grey Group, which is owned by WPP.
Stephen H. Vesce, vice president for marketing at New World in Harrisburg, Pa., said the decision came after a three-month review that had been narrowed to the Grey units and two other agencies in New York: the Lord Group, a joint venture of Dentsu and the Young & Rubicam unit of the WPP Group, and Margeotes/Fertitta & Partners, majority-owned by the Maxxcom unit of the MDC Corporation.
Brad Ball, a spokesman at Renaissance in Fort Lauderdale, Fla., said the decision came after a two-month review that had been narrowed to the Grey units and three other finalists: Beber Silverstein & Partners in Miami; FCBi in New York, part of the FCB Worldwide unit of True North Communications and MMG Worldwidee in Kansas City, Mo.
Spending for the assignment, which had been handled by G2 Worldwide, New York, part of the Grey Global Group unit of the WPP Group, was estimated at $5 million to $7 million a year.
Drive Insurance, sold by Progressive Corp., Cleveland, named Carmichael Lynch, Minneapolis, part of the Interpublic Group of Companies, to handle its account, which had been at Grey Worldwide, New York, part of the Grey Global Group unit of the WPP Group.
Robert Feldman, president and chief executive for the last eight years at the GCI Group in New York, part of the Grey Global Group unit of WPP, said he would leave soon to head the corporate communications department at DreamWorks Animation in Glendale, Calif.
