Grey also handles Glaxo-SmithKline brands like Aquafresh.
Grey also handles brands like Chapstick and Preparation H for Whitehall Robins.
Grey had handled the work in some Asian countries and Ogilvy & Mather Worldwide, another WPP agency, handled the brand in most other markets.
Buzz Grey will handle the Smucker's brand of fruit spreads, ice cream toppings, beverages and peanut butter, which had been at the Chicago Creative Partnership.
Whitehall Robins Healthcare, a division of American Home Products, has expanded its relationship with Grey Advertising by naming the New York office of Grey to handle the domestic account of the Robitussin brand of cough medicine.
Duties are now divided among Leo Burnett Worldwide in Chicago, part of the Publicis Groupe, which creates campaigns aimed at consumers; the San Francisco office of Grey Worldwide, part of the Grey Global Group, which handles marketing to businesses and government; and StarLink Worldwide in Chicago, part of Publicis, which handles media planning and buying.
A Grey sibling, MediaCom, handles the media planning and buying for all Diageo brands in North America.
In another blow to Havas, Volkswagen of America in Auburn Hills, Mich., has named MediaCom in New York, part of the Grey Global Group, to handle the media planning and buying duties on its account, which had been handled for nearly a decade by a Havas unit, the Boston office of MPG USA.
Grey continues to handle Mars brands like Starburst and Twix.
MediaCom, New York, part of the Grey Global Group, will handle media buying.
