Productions can also source sustainable set products from Green Product Placement, who will plan to offer sustainable wardrobe solutions in the near future.
Each consumer who buys a green product is joining the mass movement in green consumption.
"The reality of any green product is that they generally don't work as well," she said.
Gasoline will never be a "green product," but this approach could represent one shade closer.
When things turn around, we will already be the No. 1 green product line in the industry.
Each magazine created two pages of green-themed content, and eBay contributed a page of green product selections.
But almost as many of our readers complained lack of availability was a deterrent to buying a green product.
The two began a stealth project in their kitchen and eventually launched a successful green product line.
"It's the first time, possibly ever," he said, "that a green product, with significant environmental credentials, has been the thing that everybody wanted".
2. Provide more detailed information on the company website explaining each green product claim in better detail and printing a link to the relevant webpage on the product.
Reed Paget - founder, One Earth Innovation Reed is the founder of One Earth Innovation, a green product incubator currently developing a range of sustainable products.
