As with many green practices, however, the devil is in the details.
The lodge calls itself an eco-ranch and incorporates green practices like using flow-restricted and high-efficiency fixtures and appliances, and recycled paper products.
By 2008, 21 magazines taught us about green renovations, green weddings, green practices at black-owned businesses, green handyman projects, and more green weddings.
Groh oversees Super Bowl projects — like a reforestation program in Arizona — but he hasn't persuaded the N.F.L. to establish green practices for its teams.
For example, reducing the size of your business cards to cut down on paper use is a joke if you don't deploy more substantial green practices as well.
In California, for example, winegrowers are promoting what their trade group, the Wine Institute, says are nearly 230 "green practices," including methods to cut carbon emissions.
The fear of navigating this cognitive dissonance, as well as the fear of armchair critics declaring that you've failed is, I believe, at the heart of many people's reluctance to adopt more green practices.
To impose accountability, the United States Green Building Council — usgbc.org — created a rating system called LEED, for Leadership in Energy and Environmental Design, to measure the degree to which buildings incorporate green practices and materials.
By appealing to the business case for sustainability, we limit green practices to the very narrow subset that involve little cost, little risk, and little disruption to business as usual.
Chris Davis, the chairman of the Hudson Highland Land Trust and an owner of the club, which is called the Garrison, has instituted green practices, many of them having emerged from an educational program administered by Audubon International.
He said his company, which grows roses hydroponically in 17 acres of greenhouses and is one of the nation's largest flower growers, would have had to spend more if it hadn't already been using some green practices, like using predatory mites to kill thrips and spider mites that discolor petals and damage foliage.
