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For them, their focus is all about getting the Green message out, talking up what they see as a "Green surge" and putting in a performance that helps with their campaign against the broadcasters for excluding them from their planned general election debates.
They were spot on with the green message".
To recapture the green vote, they need to shout a louder green message.
In doing so, he would send a big green message to the people with big carbon-emitting yachts.
The examples are endless, but the incentives are the same as for any business sporting a green message.
The sheer number of people potentially exposed to a green message from a team or event is staggering, suggests Hershkowitz.
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"This is not the sport that you would expect to hear green messages, so it's a good learning opportunity," said Andrew Winston, who runs Winston Eco-Strategies.
According to a new study by the TerraChoice Group, now part of the Underwriters Laboratories, the number of advertisements with green messages in mainstream magazines has risen since 1987, and peaked in 2008 at 10.4 percent.
I also have Thunderbird colour all known-sender email green, and so I can quickly check the spam folder for green messages before clearing it out as a way of catching false positives.
If, in marketing the Focus Electric, Ford avoids trite green messages and sentimental appeals to car buyers' love of polar bears and butterflies, and instead emphasizes how this great-looking E.V. is faster and more fun to drive than its gas equivalent, maybe the automaker would have a sleeper hit on its hands.
The first time you get those green messages on your Mac feels like a revelation – you no longer have to campaign those contacts to switch platforms just for the sake of convenience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com