Nudging big business in a green direction, he believes, can do far more good than simply cordoning off parcels of Paradise.
Tomorrow's budget could change Britain's future if it steers the country in a green direction, with well-funded infrastructure projects (green schools, green homes and a green transport system) and a plan around green innovation (wind, solar, biofuels).
In many ways, he's a traditional liberal Democrat, content to maintain the existing economic system but also eager to tilt it in a more egalitarian and green direction.
A response to the "triple crunch" of financial crisis, peak oil and climate change, it argues for a radical transformation of the finance sector, and the creation of a "carbon army" of employment in new technologies to transform the economy in a green direction.
Rather than continuing down this terrible slope, Britain must fight back, with a positive, forward-looking vision of the future – an innovation-led, investment-driven growth strategy, aimed in a green direction, with an explicit focus on reducing the inequalities that have scarred Britain for too long.
It's a step in the green direction, but with the current duty structure the Prius will be priced well above Rs.
Strategy & Innovation: I'm struck by the differences and similarities between existing companies like yours, Lewis, trying to move in the green direction, and companies like the ones you describe in your article, Mark, and the ones you work with, Andrew, that are trying to formulate new business models around sustainability, or clean-tech, or both.
As the government uses economic stimulus to expand economic activity, it can and should tilt the expansion in a green direction.
Yet, no one can deny that saving paper is a step in the green direction since digital versions of almost every document exist anyway.
The entrance of Pour le Monde into Macy's online fragrance selection doesn't suggest a deep strategic shift in the green direction for the department store retailer, but does indicate it's responding to rising health consciousness on the part of its customers.
