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"The peeling green linoleum, the avocado green appliances, the cheap wood cabinets".
These are trivial sums compared with those being floated in the Japanese press, such as ¥100 billion for a switch to green appliances and LEDs.Japanese renewables firms' foreign rivals know it would be hard to object to such subsidies without seeming callous, given the scale of Japan's post-quake crisis.
In fact, he believes that we may eventually see the utilities themselves becoming suppliers of next-gen green appliances.
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Because it may take a while for upfront costs of a green appliance to be recouped through increased energy efficiency, many consumers are unwilling to pay a "green premium".
On the other hand, the major barriers affecting the application of the green strategies in housing development process have also been identified, such as higher cost for green appliance and higher cost in relation to customers' demand.
So surely Jimmy would see the wisdom of moving out of our big place with the avocado-green appliances and into a smaller home designed for someone in need of constant supervision.
But if utilities can successfully combine a simpler sales and rebate experience with takeaways from behavioral science and good marketing, they have a chance at getting more customers to switch to greener appliances.
Retrofitting and converting hundreds of millions of existing buildings into green micro power plants and erecting millions of new micro power buildings will likewise require tens of millions of workers and open up new entrepreneurial opportunities for energy-saving companies, smart-construction companies and green-appliance producers.
Panasonic made a strong showing in a bunch of areas, for example "green" home appliances and lithium ion batteries.
With greener cars and appliances, greener ways to heat and cool our homes, companies like BP won't have to work so hard to meet our demand for Oil.
For a $5 million loan, that means an additional $250,000 will be available to support green systems and appliances -- saving owners and renters money, while reducing energy use and greenhouse gas emissions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com