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In recent years, prompted by a quest for more efficient marketing and greater returns on investment, many companies have been culling their hundreds of brands, dumping small or slow-growing lines and focusing on building up the biggest names.
However, since that golden era, the stream of new antibiotics has turned to a trickle as pharmaceutical companies realised greater returns on investment by developing drugs for lifelong diseases rather than acute illnesses such as infected cuts or pneumonia.
Yet it's those who are embracing customer data and analytics who are seeing greater returns on investment and are likely to be disruptive leaders within their markets.
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Harper's War of 1812 program might be the greatest return-on-investment in Canadian history.
Instilling new lessons and reiterating old ones produces a greater return on investment for Hone's customers, he suggests.
They also yield a greater return on investment.
Both of these criteria are showing a greater return on investment (ROI) initiated by traditional process control strategies, but enhanced with specific (on-line) composition analysis.
Improving University Productivity: Increase university cost-effectiveness and productivity in order to provide a greater return on investment for taxpayers, philanthropists, corporations, foundations, and other research sponsors.
Considering benefits from both coastal and terrestrial ecosystems in making coastal management decisions may ultimately lead to a greater return on investment and greater stakeholder acceptance, while still achieving conservation goals.
The reality is that these two worlds need to come together, because when they do, the converged solutions drives greater return on investment (ROI) for advertisers.
An above-average overall performance would entitle the company to a greater return on investment while the customers would benefit from efficiency.
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