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A study at Harvard identified the "IKEA effect," which demonstrated that "labor alone can be sufficient to induce greater liking for the fruits of one's labor".
The increased consumption of H might reflect greater liking for H which was not detected by the rating scales; or it might reflect the learning of greater "conditioned thirst" in response to the flavour of H.
They found that people seeking an exchange relationship preferred partners who returned favors, whereas people seeking a communal relationship showed greater liking for partners who did not give benefits in return.
Higher scores indicate greater liking.
Higher scores indicate greater liking for foods (see Supplementary Table S2 for summary statistics).
It is, however, unclear whether this increased consumption reflects bulk buying rather than a pre-existing greater liking for the product?
Similar(53)
But he just has a great liking for home.
He met a girl, Nancy Harding, to whom he took a great liking.
Did they show a great liking of sports?
Jazz greats like Eddie Heywood, George Russell and Lena Horne called Brooklyn home.
Golf greats like Sam Snead and Ben Hogan were afflicted.
Related(20)
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greater friendliness
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com