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That, he says, enables inventors to make the necessary adjustments and gain greater customer buy-in.
Also, established I.S.P.'s command greater customer loyalty in the United States.
Still, Mr. Stephenson says he does not think that greater customer churn will force any of the big wireless companies to give up the fight.
"We believe that increasing the number of testing facilities will provide greater customer service and that's essentially what a lot of our customers have asked for".
In "The Loyalty Effect," a comparable book published in 1996, Frederick F. Reichheld succeeded in deriving rough dollar estimates of the bottom-line benefit of greater customer loyalty.
Delta said that it would compensate for losing market dominance by pushing for greater customer service, including spending $1 billion through 2013 to upgrade aircraft.
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"Google has great customer service.
That's a great customer base".
It's a great customer acquisition vehicle.
And I was trying to give great customer service.
"The trick," she says, "is providing a great customer experience.
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