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In the years following "Tastes Great, Less Filling," Miller Lite burned through several ad agencies and campaigns.
He was also seen in a well-known series of Miller Lite commercials — "Tastes Great; Less Filling" — in the 1970s and '80s.
It lacked the snap, crackle and pop of "Tastes great, less filling" or the cinematic élan of Mean Joe Greene's Coca-Cola ad.
The corny joke around headquarters at Procter & Gamble is that the slogan for the latest product line ought to be "tastes great, less fillings".
The spots centered on the phrase "Tastes Great, Less Filling," and featured aging, voluble former athletes and assorted tough guys getting together to debate the competing merits of the beer.
Aides on both sides said privately that it was hard to fit all the nuance of complex policies into a vehicle designed to convey thoughts no more complex than "Tastes Great, Less Filling".
Similar(46)
Furthermore, (E[m_i^*]) greater (less) than 1 is equivalent with the after-tax risk-free rate (r_mathrm{f}^{*tau }) being less (greater) than zero.
Furthermore, (E[m_i^*]) greater (less) than one is equivalent with the risk-free rate (r_mathrm{f}^*) being less (greater) than zero.
With (E[m_i^*]) greater (less) than one the price of the after-tax payoff (p^{*tau }_{j}) is greater (less) than the price of the pre-tax payoff (p^*_{j}).
It is shown that, at most, the differences may serve to have some quantity greater (less) at time notably less or greater than the reference time.
Thus, (A/alpha) and (A alpha')) have two eigenvalues whose real parts are greater (less) than 1 (resp. −1).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com