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"Which is why, nine times out of 10, I will reach for the best human interest story of the day, or a fantastic image - the Mirror made its reputation on picture power - or, on really good days, a great exclusive".
"House Of Cards" proved that great, exclusive content can create loyal customers.
Developing great exclusive games for a powerful portable isn't cheap, after all, and evidently the figures don't quite add up.
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I'm not sure that something like eHarmony, with its great big focus on great big exclusive relationships (and, let's face it, marriage), can offer the same sort of thing, because the way it encourages you to approach getting to know someone is so coloured by your supposed compatibility.
The New! editor, Kirsty Tyler, said: "We consistently deliver great exclusives for our readers and the fact that we're now number one is testament to the hard work and dedication not just of our team but also of our fantastic celebrity columnists.
Remember all those great exclusives you unveiled at E3? Neither do I.
Perhaps his greatest exclusive was the late-night report in November 1990, at a time when few had suggested it, that Thatcher might stand down the next morning rather than risk defeat in the final stage of the Tory leadership contest.
The journalist who wrote his story, Glenn Greenwald, was responsible for breaking one of the world's greatest exclusives.
In that role he masterminded one of the paper's greatest exclusives, the discovery that the Great Train robber Ronnie Biggs was living free in Brazil.
Under her control the paper achieved one of its greatest exclusives: the admission by Count Esterhazy that he had forged the letters that condemned innocent Jewish officer Captain Dreyfus to Devil's Island.
That game came out of nowhere and now it's pretty much the last great PS3 exclusive.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com