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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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great copy

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "great copy" is correct and usable in written English.
It can be used to describe written content that is well-crafted, engaging, and effective, often in the context of marketing or advertising. Example: "The new ad campaign features great copy that really captures the brand's voice and resonates with the target audience."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

49 human-written examples

Great copy".

News & Media

The New York Times

Gladiatorial contests make great copy.

News & Media

The Economist

Either would be great copy.

News & Media

The Guardian

'But it'll make great copy,' he gloated.

News & Media

The Guardian

Great copy, if not great fun.

The lurid charges traded back and forth made great copy.

News & Media

The New Yorker
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Human-verified similar examples from authoritative sources

Similar Expressions

11 human-written examples

Given the traditional antipathy between Hollywood and Silicon Valley (intellectual copyright versus a great big copying machine), this feels like something of a milestone.

The second great copying machine was writing.When the Sumerians transposed spoken words intostylus marks on clay tablets, they exponentiallyextended the human network that language hadcreated.

Malcolm had been a book scout hunting down great copies of books for individuals and bookstores throughout the country.

News & Media

Huffington Post

The catalogue listed three copies of the first Bond novel, "Casino Royale," one of which he described as "the greatest copy in the world".

News & Media

The New Yorker

Greater copy numbers were calculated as ratios relative to a single copy value.

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Expert writing Tips

Best practice

Pair "great copy" with specific examples to illustrate why the writing is effective (e.g., "The headline is great copy because it's concise and attention-grabbing.").

Common error

While "great copy" is acceptable in many situations, avoid overusing it in formal academic or scientific writing. Opt for more precise terms like "effective communication" or "persuasive writing".

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

87%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "great copy" functions as an adjective phrase + noun, modifying the noun "copy" to indicate its high quality. Ludwig examples show its use in describing compelling written content.

Expression frequency: Very common

Frequent in

News & Media

79%

Formal & Business

12%

Science

9%

Less common in

Wiki

2%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "great copy" is a common and grammatically correct way to describe well-written, effective content. It's frequently used in news and media, and to a lesser extent in formal business and science contexts. Ludwig AI confirms its usability and offers alternatives like "excellent writing" or "compelling content". While generally acceptable, it's best to avoid overuse in highly formal settings, opting for more precise language when appropriate. Remember to consider the specific context and audience when choosing your wording.

FAQs

How can I describe text that is not just good, but exceptional?

You could call it "excellent writing", "compelling content", or "effective copywriting", depending on the specific context.

What does it mean when someone says something is "great copy"?

It typically means the written material is well-written, engaging, and effective at achieving its intended purpose, especially in advertising, marketing, or journalism. It suggests the text is of high quality and likely to resonate with its target audience.

Is "great copy" suitable for formal academic writing?

While generally acceptable, "great copy" might be considered too informal for some academic contexts. More suitable alternatives in formal writing include "persuasive prose" or "well-crafted text".

Can "great copy" apply to different types of writing?

Yes, it can be used to describe various forms of written content, including articles, advertisements, scripts, and website text, as long as the writing is effective and well-executed. However, context matters, and more specific descriptors may sometimes be preferable.

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Source & Trust

87%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Most frequent sentences: